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Aggressive Social Media Initiative Challenges Twitter Users and Others to Step Up and
“Talk Sh-t” to Generate Much-Needed Funds, Attention for Important Global Health Issue

Skadaddle Media, Inc., a creative marketing studio which specializes in the development and execution of ideas that solve specific communications challenges, today announced the launch of its latest social media initiative, Twitter for Sh-tters (http://www.twitterforsh-tters.com), on behalf of its non-profit client Wherever the Need (WTN). A grassroots Twitter® campaign, Twitter for Sh-tters seeks to raise critical funds to build eco-sanitation toilets in the poorest regions of the world, and bring the important topic of sanitation to the forefront of discussions concerning pressing global health and poverty issues.
Founded in 1997, WTN aims to alleviate poverty and ill health through the implementation of environmentally-sound sanitation and water solutions that empower individuals and communities without undermining traditions and cultures. The organization targets regions within developing nations, such as India, Kenya, Uganda and Sierra Leone, to provide sanitation solutions by building specialized eco-sanitation (“eco-san”) toilets, and to facilitate the conversion of human waste for local agriculture usage.Read More