Direct seeding initiatives with paddy farmers in Punjab - PepsiCo India Holdings - Gurgaon

Work taken up focussed on promoting direct seeding instead of transplantation in the paddy crop. As a result of this, about 30% reduction in water consumption was achieved covering about 1100 acres in 5 states. Farmers could also reduce their production costs by upto Rs.1400/acre.  

This work won the CII-GBC National Award (Beyond the Fence Category) for Excellence in Water Management in 2008.

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