As 2020 draws to a close and a new year beckons, WaterAid India is organising a ‘run’ for water – The Blue Mile 2.0. Following the success of The Blue Mile run in 2019, Blue Mile 2.0 further aims to draw attention and support of the citizens to the issues and challenges associated with access to safe and sustainable solutions to water for millions of people, especially in the times where access to water has become crucial in safeguarding against pandemic like COVID 19.
Divided into two phases (Phase I – December 26th – 30th , 2020; Phase II – January 26th - 30th , 2021) the run is going virtual this time. This means that people from across the nation can participate and support the cause of access to clean water to everyone, everywhere. Being virtual, the run gives participants the freedom to determine their level of difficulty and choose their running buddies. Moreover, the participants can run at a time and a place suitable for them.
To participate in the run, one will simply need to register at www.wateraidbluemilerun.in and fill in basic details including a small donation starting from ₹ 100 towards the cause, and you will receive an automated email confirmation, which serves as your entry pass for the Run. This donation amount will be further utilised towards projects and programmes on creating better access to safe water in the areas of need and will also be exempted from tax under 80G. Following the registration, participants will be required to walk or run for at least 1 km a day during the run days and capture their walk or run on any fitness app and share it on their social media page using the hashtag #Bluemile2. The cumulative distance covered during the five days of the two phases will be the deciding factor for the winners.
Vikas Kataria, Director, Resource Mobilisation, WaterAid India said, “This year’s Blue Mile run holds a different significance as WaterAid India continues to work to make handwashing with soap and water, an important factor in the prevention of COVID 19, a reality for all. Citizens will run or walk to ensure a safe and a COVID 19 free nation.”
WaterAid India
WaterAid is an international not-for-profit, determined to make clean water, decent toilets and good hygiene normal for everyone, everywhere within a generation. Only by tackling these three essentials, in ways that last, can people change their lives for good. Working in India since 1986, WaterAid has successfully implemented water, sanitation, and hygiene projects, extending benefits to some of the poorest and most vulnerable communities. For more information, visit www.wateraidIndia.in, follow @WaterAidIndia on Twitter, or visit us on Facebook at www.facebook.com/WaterAidIndia.
For more information, please contact:
Juhi Mohan, Media and Communications Coordinator Email: JuhiMohan@wateraid.org , Phone: 8826530994