Solution Exchange discussion - Developing a Communication Strategy on Menstrual Hygiene Management - Experiences

From 

, WaterAid UK India Regional Office (East), Bhubaneswar

Posted 12 March 2010

I work with WaterAid India in the Eastern Regional Office. We are currently dealing with the issue of developing a communications strategy for Menstrual Hygiene Management (MHM) that could assist the Government and other institutions and civil society organizations working on the topic.

There are several problems in this area that are not adequately researched before institutions/agencies/organizations design their strategy and make products to address the perceived issues.  The end result is that funds are spent on products and promotion, but there is no rigorous method of analyzing their effectiveness.

We are interested in developing a communications strategy on MHM that will follow the following steps:

1. A baseline survey in the field to establish baseline indicators
2. Development of clear communications objectives
3. Use of appropriate modes of communication
4. Development of suitable messages
5. The testing of messages, modes and objectives in the field
6. Refinement, if needed
7. Implementation of the strategy
8. Monitoring, evaluation and review of the strategy

Against this background, I would request members of the Water Community to share their knowledge/experience on the following:

• What processes have agencies followed to develop communications strategies for MHM? Are there examples of how these have helped in providing women with protection from diseases and improving quality of life?
• What strategies/approaches and materials have been developed for MHM communication?
• Are there any materials available that have effectively addressed the issue of “where male structures/myths come in or how are they strengthened”
• Suggestions on how to strengthen existing MHM communication strategies

Finally, we would also like the names and contact details of agencies that have developed materials or implemented communication strategies.

Your responses will help us to streamline our communications strategy for the MHM sector.