With a good share of light moments, the film deals with taboos around menstruation by recreating Murugan's struggle. The very first sequence of our man travelling in a Tokyo subway to meet officials of a company catches the viewer’s attention. The filmmaker traces back his journey, from a man who does not want his wife to use rags and newspapers during menses, to becoming a social entrepreneur who not only develops a machine to produce low-cost hygienic pads, but also turns into an economic opportunity for women self-help groups which can own the technology and sell the products with their own brand names in villages or even barter them for vegetables. .